Predictive Analytics & Your Marketing Campaign
We have discussed the power of using loyalty programs and predictive analysis to increase your brand’s ability to personalize its marketing messages. Today, we’re going to share some of the benefits of...
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Print marketing is unlike any other form of communication. It is tangible, it is influential and it can even be used to bridge the gap between the online and offline worlds simply by including Quick...
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QR Code Infographic
Throughout the week we have discussed the value of QR codes and interactive print. By combining print and digital together you’re not only able to grow consumer engagement, you’re also able to better...
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Why Personalized URLs
One of the most unique benefits of including personalized URLs, or pURLs in your marketing mix, is its ability to be able to track exactly who in your target audience visited the URL, what they clicked...
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The Value of Personalized Marketing
There is value in personalization for both marketers and consumers. A consumer receives fewer and more relevant messages, while marketers see a higher return on their investments. Today we are going...
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Enhance Your Trade Show Leads
Trade shows are popular ways to increase your brand’s exposure to your target audience, build your database and ultimately increase your revenue. Trade show marketing shouldn’t start the day of the...
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Why Personalized Marketing
According to an article, “Reasons You Should Use Personalized Marketing” the average personalized campaign sees a little over eight percent higher than average lead generation and an almost ten percent...
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Personalization is Key to Success
Yesterday we discussed some of the statistics of including personalized message in your marketing mix. Today, we’re going to discuss some of the additional benefits. The more personalized a brand’s...
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Predictions for the Rest of 2013
We’re now three months into 2013 and many communications professionals are starting to predict what the rest of 2013 will bring for B2B and B2C marketing tactics. Not surprisingly, cross media...
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Supporting the Businesses that Support our Industry
As many of us in the print and paper industry know, small businesses continuously use direct mail to reach out and communicate with their target audiences. Small businesses boost the economy and many...
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Achieve Personalized Marketing Success
In the past, we have talked about the importance of creating relevant, personalized messages to send to your target audience. The benefits of personalization are numerous — from increased consumer...
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The Importance of Nurturing Leads
Understanding your audience before creating relevant and unique messages helps to ensure your campaign will see a higher response rate and ultimately a higher return on investment. But in order to...
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Creating Relevant Messages
Offering your customer an incentive to click-through in an eblast, view your QR code or become a fan or follower on Facebook and Twitter can help to substantially increase your click-through rates....
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Why Personalized URLs?
Personalized URLs, or pURLs, enable your brand’s message to not only be a more personalized print message, but it also increases engagement through a digital platform and adds an additional...
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Trade Show Marketing
Throughout the week this week we will be discussing how to enhance your trade show marketing — everything from your pre-trade show marketing tactics, to what to do at your show and how to maximize your...
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Predicting Your Customer’s Buying Habits
Being able to predict what type of products and services your target audience is interested in and when they are more likely to buy is the key to marketing success. The trouble is measuring an...
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Direct Mail & Small Businesses
Small businesses are the driving force behind the success of the U.S. economy; as small businesses produce over 60 percent of all new American employment. According to Mail Moves America, over 300,000...
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Why Your Content is so Important
Whether you’re delivering your brand’s message via print, online, social or email marketing, it is more important than ever to have relevant content to communicate with to your target audience....
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New Direct Mail Statistics from 2013
Direct mail works to cut through the digital clutter and engage your audience with your message. New statistics are showing that direct mail is not only an effective communication tool, it’s also...
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Print in the Mix Study Shows Direct Mail is Essential to Your Marketing Mix
As we continue through our first full week of 2014, we are focusing on Direct Mail Marketing Statistics that were released from 2013 CMO’s, Marketers and Third-Party organizations. Today, we’ll be...
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