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Including pURLs in Your Marketing Mix
One element of cross media marketing, personalized URLs, or pURLs, can help not only increase engagement between your core audience and your brand’s message, but pURLs also add a more personalized...
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2014 will bring more Social Media, Print, email & Database Management for...
Social media, print, email and personalized communication between brands and consumers will be incorporated into many companies’ cross media marketing campaigns for the 2014 year according to an...
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Personalizing Your Customer’s Experience with Your Brand
Throughout the week we’ve discussed the importance of included personalized print messages in your cross media marketing mix. Today, we’re going to share with you the importance of implementing a...
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The Future of Print Marketing
Digital media is an influential and engaging form of communication. But, if you’re unable to break through the clutter of the hundred — even thousands — of digital message the average person receives...
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A Print Ad that Charges Your Phone
Whether you’re creating a print ad with QR codes or pURLs or simply integrating your digital and print communications, both print and digital work well together to increase your reach and frequency....
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Print in the Mix Study Shows Direct Mail is Essential to Your Marketing Mix
As we continue through our first full week of 2014, we are focusing on Direct Mail Marketing Statistics that were released from 2013 CMO’s, Marketers and Third-Party organizations. Today, we’ll be...
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New Direct Mail Statistics from 2013
Direct mail works to cut through the digital clutter and engage your audience with your message. New statistics are showing that direct mail is not only an effective communication tool, it’s also...
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Why Your Content is so Important
Whether you’re delivering your brand’s message via print, online, social or email marketing, it is more important than ever to have relevant content to communicate with to your target audience....
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Direct Mail & Small Businesses
Small businesses are the driving force behind the success of the U.S. economy; as small businesses produce over 60 percent of all new American employment. According to Mail Moves America, over 300,000...
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Predicting Your Customer’s Buying Habits
Being able to predict what type of products and services your target audience is interested in and when they are more likely to buy is the key to marketing success. The trouble is measuring an...
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Trade Show Marketing
Throughout the week this week we will be discussing how to enhance your trade show marketing — everything from your pre-trade show marketing tactics, to what to do at your show and how to maximize your...
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Why Personalized URLs?
Personalized URLs, or pURLs, enable your brand’s message to not only be a more personalized print message, but it also increases engagement through a digital platform and adds an additional...
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Creating Relevant Messages
Offering your customer an incentive to click-through in an eblast, view your QR code or become a fan or follower on Facebook and Twitter can help to substantially increase your click-through rates....
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The Importance of Nurturing Leads
Understanding your audience before creating relevant and unique messages helps to ensure your campaign will see a higher response rate and ultimately a higher return on investment. But in order to...
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Achieve Personalized Marketing Success
In the past, we have talked about the importance of creating relevant, personalized messages to send to your target audience. The benefits of personalization are numerous — from increased consumer...
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Supporting the Businesses that Support our Industry
As many of us in the print and paper industry know, small businesses continuously use direct mail to reach out and communicate with their target audiences. Small businesses boost the economy and many...
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Predictions for the Rest of 2013
We’re now three months into 2013 and many communications professionals are starting to predict what the rest of 2013 will bring for B2B and B2C marketing tactics. Not surprisingly, cross media...
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Personalization is Key to Success
Yesterday we discussed some of the statistics of including personalized message in your marketing mix. Today, we’re going to discuss some of the additional benefits. The more personalized a brand’s...
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Why Personalized Marketing
According to an article, “Reasons You Should Use Personalized Marketing” the average personalized campaign sees a little over eight percent higher than average lead generation and an almost ten percent...
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Enhance Your Trade Show Leads
Trade shows are popular ways to increase your brand’s exposure to your target audience, build your database and ultimately increase your revenue. Trade show marketing shouldn’t start the day of the...
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