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Predicting Your Customer’s Buying Habits
Being able to predict what type of products and services your target audience is interested in and when they are more likely to buy is the key to marketing success. The trouble is measuring an...
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Direct Mail & Small Businesses
Small businesses are the driving force behind the success of the U.S. economy; as small businesses produce over 60 percent of all new American employment. According to Mail Moves America, over 300,000...
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Why Your Content is so Important
Whether you’re delivering your brand’s message via print, online, social or email marketing, it is more important than ever to have relevant content to communicate with to your target audience....
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New Direct Mail Statistics from 2013
Direct mail works to cut through the digital clutter and engage your audience with your message. New statistics are showing that direct mail is not only an effective communication tool, it’s also...
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Print in the Mix Study Shows Direct Mail is Essential to Your Marketing Mix
As we continue through our first full week of 2014, we are focusing on Direct Mail Marketing Statistics that were released from 2013 CMO’s, Marketers and Third-Party organizations. Today, we’ll be...
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A Print Ad that Charges Your Phone
Whether you’re creating a print ad with QR codes or pURLs or simply integrating your digital and print communications, both print and digital work well together to increase your reach and frequency....
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The Future of Print Marketing
Digital media is an influential and engaging form of communication. But, if you’re unable to break through the clutter of the hundred — even thousands — of digital message the average person receives...
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Personalizing Your Customer’s Experience with Your Brand
Throughout the week we’ve discussed the importance of included personalized print messages in your cross media marketing mix. Today, we’re going to share with you the importance of implementing a...
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2014 will bring more Social Media, Print, email & Database Management for...
Social media, print, email and personalized communication between brands and consumers will be incorporated into many companies’ cross media marketing campaigns for the 2014 year according to an...
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Including pURLs in Your Marketing Mix
One element of cross media marketing, personalized URLs, or pURLs, can help not only increase engagement between your core audience and your brand’s message, but pURLs also add a more personalized...
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